In Episode 12 of Looking Outside we explore the influence of music with music lover and the ever-insightful, Adam Conley, Director of Insights for North America at Mars Wrigley.
While music plays subtly in the background of our lives, it defines our cultures, shapes our psychology, and even influences our physiology. Adam helps us examine music’s impact over time, at a universal human level and a personal one.
Adam and Jo discuss how music shapes us, and how - as insights and marketing professionals - we can use this to design things that better serve what people are looking for in their lives.
Adam also expresses how music can help you look outside what’s comfortable and familiar, to learn new ways of thinking, feeling and understanding.
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To look beyond the familiar, Adam is a proponent of constant learning. He continually listens to new genres, artists and songs outside his regular collection. He believes this kind of learning means continual newness in what you’re exposed to, from a variety of places that are less familiar to you.
Adam recommends you explore music further by checking out these music biographies:
