When a profession brags about its ability to operate without formal training, you know you have a vanity problem. Founder of the MiniMBA, marketing professor and not-actually-that-angry columnist Mark Ritson joins the Looking Outside podcast to reiterate the central role of marketing in business – to understand the other. Marketers today have a branding problem, making it about themselves, the glitz and the awards, and Mark says this is all imposter syndrome stemming from lack of formal training. Empathy is foundational to marketing and is so needed in organizations distracted with short term priorities and obsessed with a narrative of constant change. And it can be a powerful unlocker of transformative ideas (like saving abandoned dogs).
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Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2026. Theme song by Azteca X.
