EPISODE SUMMARY
This week I talk about how to position your business through better systems. How to understand how important you are at the core of the message to your customers and how you can build a system of positioning that will allow you to play with marketing messages and land on what works best for you and your ideal client.
What systems do you need to support your positioning and marketing efforts and how they can help you understand what's working and what isn't.
EPISODE NOTES
Inspired by lots of reading and writing to create this podcast episode but mainly in reaction to positioning books and what I've learnt from Value Based Pricing and orienting yourself to favour the client over yourself.
Building a Story Brand: https://buildingastorybrand.com/
Obviously Awesome: https://www.aprildunford.com/obviously-awesome
Jonathan Stark Value Based Pricing bootcamp: https://jonathanstark.com/vpb
The main message is "don't forget yourself" in the rush to build a business that you think is the right one. Client doesn't come first when you're the one that's in charge.
Also in the recording I call the episode "Marketing Your Business Through Better Systems" but afterwards I changed my mind - this is so much more about Positioning than it is Marketing.
QUOTES
"How can you build it so that there is a funnel of work waiting for you every time you want to dip into it?" [RB]
"Finding your customer is essential. Differentiation is the core of your message. And your story must make sense." [RB]
"This is a six point list which enables you to turn your ideas into your business." [RB]
"The systems and automations or flow from the core decisions you make these will influence your systems and processes." [RB]
"Using analysis and tools such as MailChimp, or ConvertKit, you'll be able to see open rates of your emails, you'll be able to segment your market into locations, age ranges, demographics, perhaps, you'll be able to tag user behaviours" [RB]
