You put in the work, but did you actually deliver?
Yeah, we’re going there today.
Israa Alrawi joins your business Mom (Anna Bullock) for a deep dive into all things email. Why do we get spam? How do I keep my brand out of spam folders? What is email marketing even FOR? Plus, we get personal. Working as a mom. Health. Finding joy and success in a sea of marketing bros telling you to sell your kidney to stay in the game (AKA toxic marksculinity). If you sell things online, buy things online, or are a part of the Newsletter Authors Club, you can’t miss this one.
💼 https://www.linkedin.com/in/israaa/
📧 https://newsletter.thewinbox.com/sign-up
💼 https://www.linkedin.com/in/annabullock/
💌 https://lybm.beehiiv.com/subscribe
📺 https://www.youtube.com/channel/UCJR3Go_xf3CUdoBYvWMSUZw
🎧https://open.spotify.com/show/30hyX0eH4FslyCDGc3Md7y
🍎https://podcasts.apple.com/la/podcast/love-your-business-mom/id1812670944
your business Mom is still learning the nitty gritty of email deliverability herself, so if you have a question, leave a comment and we will learn together 🫶
00:00 say hey to your new favorite email expert
01:00 how did Israa get to this point?
02:23 email deliverability 101
07:42 data is human, too
15:13 email marketing as a small business secret weapon
19:52 how does one “have it all” REALLY?
24:45 navigating client relationships
25:19 she’s a mom. mommy. mamacita? mom of 4 kids + a business
25:53 you can’t sustain unlimited growth
26:27 feeling burnout? not sure? check your sleep schedule.
28:15 how to build sustainably
30:14 toxic marksculinity
36:09 never undersell the value of maintenance
40:13 LESSON - ebb & grow
43:21 FAMILY VALUES - honesty, integrity, & empathy
46:01 stay in touch with Israa!
