In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about getting clear on your target audience and how it is crucial for business success. Without a clear target audience, you waste time, energy, and money. Understanding your target audience helps you identify the problems you solve for them and create the best solutions. It goes beyond demographics and focuses on their values, motivators, and decision-making processes. Kiley introduces the ABCDs framework (Activators and values, Behaviors, Conversion triggers, and Demographics) and explains how it can help you identify your target audience.
- The ABCDs Framework 3:14
- Conversion Triggers 9:41
- Recommended Resources 16:42
Quotes
- “What we really need to understand are what people call their psychographics. So essentially their values, their motivators, their activators, all of that really tells us how they think and how they make decisions.” 2:33
- “What a conversion trigger is, or how we're talking about it, is what happened that made them realize they need to come find you or someone like you. They're now going to Google to search for somebody like you. So what happened that made them need to do that?” 9:49
- “Once you think you have your target audience, what I want you to do is go out and I want you to validate that. I want you to research it and see if you're right or see if you need to change something.” 15:41
Links & Follow-ups:
