In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of getting clear on the problems you solve in your business. Kiley recommends spending time to name the problems you solve, as it makes marketing easier and helps your audience identify you as the solution. Kiley highlights the value of audience research and listening to their words when using them in your marketing. She emphasizes the need to speak to your audience, clarify their problems, and determine which align with your skills and goals. Lastly, Kiley discusses the importance of owning your lane and not trying to be everything to everybody.
- Using Your Audience's Words in Marketing 03:01
- Getting Specific About Naming the Problems You Solve 04:11
- Recommended Resources 7:42
Quotes
- “Once you hear the way that your audience is talking about the problems that they're solving, use those same words and phrases back at them in your marketing and your messaging.” 2:28
- “You need to speak to your audience, get clear on which problems they have, which problems they will pay to solve, which problems you are best suited to solve, and then which of those problems align with the life that you want to live.” 3:19
- “It is not your job to solve everybody's problems. It is not your job to solve all of one person's problems. So get clear on the problems that you solve and get really specific about naming those.” 4:02
Links & Follow-ups:
