Description

Charlotte Raffo is the founder of The Monkey Puzzle Tree, a homeware business that creates award-winning, artist designed fabrics and wallpapers with a twist and a conscience.

Working with artists and designers to produce the most beautiful collection of products, The Monkey Puzzle Tree makes everything within a hundred mile radius of Leeds.

The business has also recently won two awards for it’s design and innovation - a Guildmark for their cork wallpaper, and ‘Best in British Product Design’ award at the Brit List Awards.

Discover:

• 03:02 Charlotte's background and why she set up her own business.
• 10:20 How The Monkey Puzzle Tree collaborates with local artists.
• 12:01 Why Charlotte chooses to not follow trends and work with artists with unique styles.
• 14:41 How Charlotte goes about deciding on the fabrics, processes and manufacturers to use to make her products.
• 23:37 The trade shows Charlotte attends and why she sees that as an important way to market her business.
• 32:54 Why Charlotte believes you have to invest in your business for the long term.
• 42:05 How the name The Monkey Puzzle Tree came about.

More The Monkey Puzzle Tree

The Monkey Puzzle Tree on Instagram

The Monkey Puzzle Tree Website

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Mentioned in this episode:

British Brand Accelerator