Connect with Gil Bar Lev:
LinkedIn: https://www.linkedin.com/in/gilbar-lev/
Website: www.homeroots.co
Lisa Ryan: Hey, it's Lisa Ryan. Welcome to the Manufacturers' Network Podcast. I'm here today with Gil Bar Lev. Gil is the CEO and founder of HomeRoots. He is a serial entrepreneur. Filled with creativity and a hunger to thrive in the current digital world, Gil founded HomeRoots, combining his passion for furniture e-commerce and technology to disrupt the way selling and buying furniture is done with a novel wholesale platform.
So Gil, welcome to the show.
Gil Bar Lev: Lisa, it's a pleasure being here.
Lisa Ryan: So share a little bit about your background and what led you to do what you're doing.
Gil Bar Lev: Sure. So, in a nutshell, I came from the software engineering world specializing in web development. So I started my career as such, and one thing led to another. One day I was leading a project that connected toys R-Us with Amazon when Toys R-Us wanted to explore the.com or the internet, the e-commerce capabilities but didn't want to go all in. So I led it from the toys R-Us side, exposed me to e-commerce and my passion for technology. I found the proper marriage for what I want to do moving forward with my career.
After I departed from Toys R-Us, I spent my other time in e-commerce, combining it with technology building and helping different brands sell online. And through the following ten years or so, I spent a lot in the direct-to-consumer world, up to the point where I realized we're doing with Brent and also went back to the manufacturing side of things and we want to do whole.
So I realized it's 2015, 2016, and the internet has evolved a lot. We've got a lot of marketplaces. I want to see a wholesale and where do I. I realized I got nowhere to go
The traditional ones where you go to a trade show you need to exhibit. I was looking at different verticals and categories and noticed that furniture is very complicated. Very complicated because of the logistics side of things, but also, the trade shows themselves are super expensive because you can't just put in a booth in some show, you got to rent a whole showroom, and that's very expensive.
And so, all those issues combined led me to want to tackle the furniture world or the furniture space. And that's what led me eventually to HomeRoots, which is a platform or B2B selling platform that enables manufacturers from all over the world to penetrate and expand their market share in the US.
Lisa Ryan: So what are they doing? Is it like an Amazon, but only for furniture where people can go and get all the specs they want without having to go to a furniture showroom?
Gil Bar Lev: Pretty much it, that's pretty much the basics of it. It works because manufacturers will upload their product specifications down to our platform and alongside their inventory levels and everything else. Then, we push those and promote those products to various retailers. And we ensure that those retailers will offer those products to the end consumer for purchase, whether online or offline, in their stores.
Lisa Rya: I'm sure the last couple years, or I shouldn't say I'm sure, but it would seem to me that the last couple years were a boom for you, with everybody looking for furniture and doing it online. So tell us about your experience over the last couple of years.
Gil Bar-Lev: Yeah. It's been a rollercoaster over the past. I will say two to three years up and down with different things, different challenges. So at first, it was a challenge. If we're looking back in 2019 or pre-COVID, let's look at COVID. Let's put it this way.
It was more about proving our capabilities to retailers and manufacturers and getting them to buy into the idea. Then,
