Discover how to build an effective marketing strategy by defining your target market, crafting a compelling value proposition, and applying the 3-V market value principle. This episode breaks down the core concepts of strategy and tactics in marketing, highlighting the importance of aligning your offering with customer needs, company objectives, and collaborator interests. Explore how the 5-C framework—customers, company, collaborators, competitors, and context—guides market analysis and decision-making. Learn to apply the 7-T Framework to design, communicate, and deliver customer value through targeted marketing tactics. Master the seven key attributes of a market offering—product, service, brand, price, incentives, communication, and distribution—and learn how to use them to create customer value.
