Unlock the power of the G-STIC framework to develop and execute a successful marketing action plan. This episode walks through the five core components—Goal, Strategy, Tactics, Implementation, and Control—explaining how each step shapes a company’s ability to create value and adapt to market changes. Learn how to define clear business goals, craft a value-driven strategy, align your tactics, and ensure your implementation is on point. The episode also explores how control mechanisms track performance and guide adjustments in response to evolving market conditions. G-STIC brings structure and agility to marketing planning, ensuring competitive advantage and sustained success.
