Watch this new episode of our podcast with VIP guest Holly Cain. Holly is the owner of Prosper Collective, and a certified Director of Operations specializing in financial steadiness.
More specifically, in this episode you will learn:
- The importance of networking with other business owners at conferences.
- The job of a finance and operations strategist.
- The most common finance and/or operations challenges for small businesses.
- The back-end operations of small businesses are often chaotic.
- How to organize the back-end processes of a business so that it runs more smoothly.
- Why well organized back-end operations are important for business scalability.
- The importance of well organized business processes to avoid business interruptions.
- Why Holly decided to start working in the field of finance and business operations strategy.
- The perks of working for a PR and marketing firm.
- Why Holly decided to start her own business.
- How to find confidence to offer more advanced services for clients as a new services business.
- Why training and certification programs are important for entrepreneurs in the services industries.
- The process of building up confidence in your abilities as a new business owner.
- The value of small beginnings.
- The importance the ‘learn as you go’ approach for small business.
- How Holly promotes her services business to new audiences.
- Why Holly decided to start a podcast.
- Holly’s main objectives and mission for her business.
- Why podcasts allow for a more personal connection with your audience than Instagram or Facebook.
- How difficult it is to do a podcast?
- Solo podcasting vs. doing it with a co-host or doing interviews.
- The importance of picking marketing activities for your business that you can do consistently and you are comfortable with.
- Why showing up on social media every day can feel daunting.
- Some challenges that content creators face when trying to work from home.
- The importance of doing things that work well for your personality when you are a solo-entrepreneur.
- Why you should show up authentically on social media.
- Why you shouldn't always try to follow trends and do things that other people are doing.
- Why it is not a good idea to try to be on all the social media platforms from the start of your business.
- Holly’s most important finance/operations tip for small businesses.
- How to identify your core values when you start your business.
- The people that you should follow on social media based on your set of values.
- The key to longevity in business.
- How running your business based on your core values will help you in the long run.
- How aligning values can help you scale your business through employees and freelancers.
- Why business owners should take the mission and vision for their company seriously.
Find Holly online:
