In this episode, Kerry Fitzgibbon discusses the purpose of Facebook ad campaigns and how to navigate the complexities of Facebook Ads Manager. She highlights the importance of using the right campaigns based on where potential customers are in the buying or awareness cycle. Kerry advises against boosting posts and emphasizes the effectiveness of directing traffic to Messenger or a landing page. Tune in to learn which campaigns to use for optimal results and which ones to avoid, even if Facebook suggests otherwise.
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Timestamps
00:00:00 - Introduction
00:00:44 - Understanding Facebook Ad Campaigns
00:01:38 - Brand Awareness Campaigns
00:02:21 - Video View Campaigns
00:03:14 - Engagement Campaigns
00:05:00 - The Pitfalls of Boosting Posts
00:06:09 - Optimizing for Engagement
00:07:09 - Video View for Engagement
00:08:02 - Cost Comparison of Advertising Platforms
00:09:51 - Messenger Campaigns for List Building
00:18:18 - Importance of Follow-Up
00:28:02 - Summary of Effective Campaigns
