We are back for another great interview on our podcast on how to unlock your world of creativity. Our guests today join us on our around-the-world journey where we talk to creative practitioners about how they get inspired and how they organize ideas. And most of all, how they gain the confidence and the connections to launch their work out into the world. Today we have the pleasure to travel to one of my favorite cities in the world, Stockholm, Sweden, to have a chat with Fredrik and Erik of the SNASK agency
SNASK is an internationally renowned creative agency that makes kick-ass branding, design & film. So much so that some of their clients have described them as “Disneyland for graphic designers.” They are a different kind of company they also describe themselves as a creative agency of misfit geniuses conquering the world through fine-looking design and real emotions. Often reminding their clients that they are their client’s future romance.
A few tips that they share with us that all hold steady to their stellar performance in their industry are:
In a professional world built on conservative ideas and frameworks and structures, one look at their website and you will immediately notice that their work is very emotional. It's very provocative. It's very colorful and energetic. Which has made them stand out as an agency over the years which in fact gave them the creative consistency they needed to stand out in the industry.
In conclusion, they also give us some insight into, pitching the work and how to convince the client which campaign to go with. Both Erik and Fredrik agree that it's all about taking the client by the hand and leading them through the process. Like you lead someone to the dance floor. You can't just throw a new design in their face without an explanation. You need to take them on a journey on the thought behind the strategy, and how it connects with the brand. And then make sure that this makes a lot of sense to them as much as it does make sense to you as the pitcher.
You can find more information about this agency of misfit geniuses on their website https://snask.com
Instagram: snasksthlm
Frederik Öst’s Instagram: freddiemeup
Erik Kockum’s Instagram: fessus
Meet partners in crime - Fredrik Öst and Erik Kockum, Branding Experts with vulnerability and anti-machismo.
First off, let me tell you a little about who Fredrik Öst & Erik Kockum are…
"Freddie" was adopted from South Korea and raised in Northern Sweden after being found outside a police...
