In the latest installment of MC Fireside Chats, the spotlight was on the dynamic RV industry, with a distinguished panel of experts delving into their wealth of knowledge and experiences. The session was expertly steered by host Brian Searl, who facilitated engaging conversations with the esteemed guests. Regular contributors Phil Ingrassia from RVDA, Shane Devenish from CRVA, and Susan Carpenter from RV Women's Alliance graced the episode with their presence and invaluable insights.
Adding to the richness of the discussion were special guests Craig and Victoria Shelton, the adventurous spirits behind Wild RV Life, who brought a unique perspective to the table. Rounding out the panel were Coley Brady and Joe Mehl from Alliance RV, who shared their expertise and innovative approaches in the RV realm. Together, this ensemble of industry leaders and enthusiasts created a vibrant and informative dialogue, shedding light on various facets of the RV world and providing listeners with a comprehensive understanding of the current landscape and future possibilities in the RV industry.
Coley Brady and Joe Mehl from Alliance RV discussed their company’s approach to social media and influencer marketing, emphasizing the importance of authenticity and organic growth. They highlighted how they leverage real customer experiences through their Facebook group and other platforms, creating a strong community around their brand. Their strategy involves a careful evaluation of potential influencers and brand ambassadors, ensuring alignment with their brand values.
Alliance RV also emphasized the significance of customer feedback in their product development process. They strive to create products that truly meet the needs of their customers, incorporating their input and suggestions into their designs. This customer-centric approach has been a key factor in their success and has helped them build a loyal customer base.
Susan Carpenter from RV Women's Alliance shed light on the organization's efforts to support and elevate women within the RV industry. She discussed their recent Symposium, which focused on personal and professional development for women, and highlighted the importance of creating a supportive community for women in the industry.
Craig and Victoria from Wild RV Life shared insights on how demographics influence their content strategy across different social media platforms. They noted variations in audience engagement between YouTube and Instagram, tailoring their content to suit the preferences of their audience on each platform. Their approach underscores the importance of understanding your audience and adapting your content to meet their needs.
