It can be tempting to target those that did not sign up for your main program initially with a second, cheaper offer.
In this episode, we are discussing what you should keep in mind to avoid regretting serving a second group of clients at the same time and cannibalizing your main offer.
We are looking at the long-term impact versus short-term gains and how you can make sure that attending to two groups simultaneously is worth your time.
Find the full show notes & resources here: https://membershipsmastermind.com/what-to-consider-when-downselling---episode-24
Resources:
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
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Mentioned in this episode:
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