Description

In this Messy In The Middle Ten-Minute Takedown, Ed and Jefi discuss the importance of creating a buzz when selling a property. They highlight the three key elements of creating buzz: price, prep, and promotion. They emphasize the significance of pricing a property correctly to attract buyers and generate excitement. Ed and Jefi also discuss the importance of preparing a property for sale, including decluttering and staging, and explore various promotional strategies. 

QUOTES

• “It doesn't matter what I think it is going to sell for or what you think Mr. and Mrs. Seller think it is going to sell for. It's what the buyer thinks.” -Ed Billings [06:20]

• "The consumer is so incredibly educated today by the tools that they have access to via the Internet on pricing.” -Jefi Moultrie [05:35]

TIMESTAMPS

03:50 Pricing a home correctly

11:42 Promoting open houses

14:01 Using social media to create buzz

RESOURCES

• Never Split the Difference
• The Five Dysfunctions of a Team
• The Peak Experience
• The U.S. Housing Market Has Peaked
• Why Rising Mortgage Rates Push Buyers off the Fence
• The One Thing Every Homeowner Needs To Know About a Recession

CONTACT

Messy in the Middle: messyinthemiddlepodcast.com

Ed Billings: edbillings.com

Jefi Moultrie: jefisrealestate.com