Description

In this episode of the Messy in The Middle podcast, Ed and Jefi discuss the importance of staging in the home selling process. They emphasize the need to consult a professional stager who can help tell the story of the home and create an emotional connection for potential buyers. They also highlight the three Ds of staging: declutter, depersonalize, and deep clean. Listen as they share how staging can help buyers visualize themselves in the space and lead to higher offers!

QUOTES

• “Ninety percent of buyers cannot project themselves into the space. They go into an empty home and they're just confused.” -Ed Billings [09:10]

• "Every home has a story, or it should have one.” -Jefi Moultrie [07:49]

TIMESTAMPS

04:01 the importance of staging

08:44 staging tells the story of a home

12:25 Three key points: declutter, depersonalize, and deep clean

RESOURCES

• Never Split the Difference
• The Five Dysfunctions of a Team
• The Peak Experience
• The U.S. Housing Market Has Peaked
• Why Rising Mortgage Rates Push Buyers off the Fence
• The One Thing Every Homeowner Needs To Know About a Recession

CONTACT

Messy in the Middle: messyinthemiddlepodcast.com

Ed Billings: edbillings.com

Jefi Moultrie: jefisrealestate.com