In the last episode, I had a conversation with Jay Campbell who shared how he built his authority in a specialized niche, and is now pivoting that authority into a larger space.
There’s a ton of lessons we can learn from Jay’s experience and apply to our MicroFamous strategy. How does an engaged and savvy audience help us ramp up our authority?
What do we do when the thing we are currently known for won’t take us to the next level? How do we determine the language around what we want to be known for next?
In this episode, I talk about the key takeaways from my conversation with Jay Campbell and how we can implement them in our businesses.
