People don’t know who we are and why they should work with us because there’s so much noise and competition. In order to get noticed, we have to battle for attention and influence. What determines whose idea is spread and who makes the biggest impact is the attention and influence they can have.
But to get any results, we have to cut through the noise in a way that converts attention into real influence. In the thought leadership world, there are two main strategies at play for garnering attention and gaining influence. Microfamous is an alternative to both. How does this strategy help us cut through the noise effectively? In this episode I discuss the elements of attention for thought leadership business in today’s media environment.
