You have a podcast, you're in a rhythm, you're consistent, you have a small but established base of listeners, but you want to take it to the next level. Where do you look for podcast growth?
There are several broad areas where we can look for growth, starting with the MicroFamous system itself.
- Are you being featured as a guest on other podcasts in your space? How consistently?
- Are you pulling out clips of your guest appearances and podcasts for social media? If so, are you paying to boost them to target audiences? (cold and warm)
- Is your email list growing by other means? If so, could the podcast be incorporated better into your email nurture system especially in the first 7 days after someone joins your list?
- Industry PR - Are you writing for trade magazines and online publications? Are you giving speaking presentations (in person or virtual), webinars, masterminds or other types of events that make you visible to new people?
- Co-Marketing - This is where the biggest leverage and biggest opportunities lie, but under very specific circumstances. The ideal co-marketing relationship for a coach/consultant would be a SaaS or product company that has a big list but is bad at creating content and has no in-house thought leader.
- Straight paid traffic strategy - This is where you go directly to Facebook, Instagram or YouTube and run ads designed to grow your email list.
As always, I recommend that you have your MicroFamous system in place before moving on to home run potentials like co-marketing or paid traffic strategies.
Your MicroFamous system is where you have complete control, and it's the foundation of your influence. If you have influence in your space, it sets the stage for bigger things. But if you skip the influence building, you'll end up with co-marketing agreements that don't last, and paid traffic that's too expensive to be viable.
Many have found that out the hard way and started podcasts to build their influence. Don't make that same mistake. Make sure you're using the MicroFamous system first, then look at taking big swings at big opportunities.
