We all want to close sales faster, but in this cluttered, distrustful online world, that's getting harder. People who are selling things online are having to lean HARD into credibility indicators to build trust quickly.
Getting results for people is critical, but there's another way to build trust and shorten the sales cycle - launch a podcast.
Podcasting can make you MicroFamous in your niche, it demonstrates your commitment and consistency, builds a relationship with the audience, and attracts the right people and repels everyone else. Ultimately, podcasting can destroy objections before you ever show up to a sales call and it.
In the absence of good marketing, these are all hurdles you have to overcome in the sales process.
You have to change the initial perception of you, create rapport, build trust, demonstrate credibility and commitment to solving their problem, handle objections and THEN try to close the sale.
Imagine if 90% of that work was done before you ever showed up to a sales call?
Podcasting takes care of steps in the sales cycle you'd normally have to handle on calls. That's the power of podcasting to shorten sales cycles.
