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Description

A rich exploration of the concept of North Star thinking unfolds as Will Polston joins me, Sal Jefferies to discuss the importance of aligning one’s business and personal life with a mission that transcends traditional goal-setting.

We dissect the all-too-common 'when-then syndrome,' where individuals conflate future achievements with happiness, often leading to burnout and dissatisfaction. Will shares his transformative journey, revealing how a pivotal moment of introspection led him to redefine his life’s mission, focusing on empowering others rather than merely accumulating wealth.

The conversation emphasises the need for founders to cultivate a mindset that prioritises growth and contribution, rather than being fixated on specific milestones. Furthermore, they address the power of perspective in shaping one’s reality, underscoring that our interpretations of experiences can significantly influence our emotional states. I trust Will and I provide a compelling roadmap for achieving deeper fulfilment in both personal and professional realms.

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