BIO: Curt Mercadante specializes in helping business owners deliver the right message to the right clients to generate the right revenue.
STORY: Curt grew up knowing that owning a home is an important investment that everyone should have. Over the years, and after a couple of losses, he has learned that a home is not an investment unless you’re planning on flipping it.
LEARNING: Don’t just take advice at face value, do your research and get second opinions. Don’t fall for the American Dream fallacy; rent if that’s what you want.
“Remember to apply your greatest weapon—creative thinking—where you think with the end in mind.”
Curt Mercadante
Curt Mercadante specializes in helping business owners deliver the right message to the right clients to generate the right revenue.
For 23 years, he has counseled small businesses, entrepreneurs, as well as some of the largest corporations and associations in the US. He’s built three profitable businesses, including a 7-figure PR and ad agency.
Curt has trained, coached, and delivered keynotes and workshops to clients across the globe.
He is a Gallup-Certified Strengths Trainer, a Certified Human Behavior Consultant, host of The Authority Brand podcast, and author of the bestselling book, Five Pillars of the Freedom Lifestyle.
Curt and his wife, Julie, are currently traveling the country with their four children.
Over the years, Curt has owned several homes, and he viewed them as investments all along. His financial advisor would often advise him not to look at houses as an investment. Still, because of how he was brought up and the fallacy of the American dream, Curt always believed owning a home was the best investment. After making a couple of losses buying homes, Curt now believes his financial advisor.
Don’t just take things at face value just because someone you know said it, or someone on TV said it, or some experts somewhere said it. Do your homework and get a second opinion. Also, remember to apply your greatest weapon—creative thinking—where you think with the end in mind.
Curt’s number one goal for the next 12 months is to unleash his creative flow on a regular basis.
“When the world is burning around you, keep your head above water. Think creatively, and you won’t go wrong.”
Curt Mercadante
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