BIO: Patrick Zulueta is a country pioneer for launching and managing technology brands. He’s helped Cashalo, PayMaya (Mai a), and BPI achieve millions of downloads and users, as well as triple-digit revenue growth in the first two years handling each of these brands.
STORY: Patrick’s worst investment was failing to invest in himself earlier in his career and only started doing so in his 30s.
LEARNING: Failure is an integral part of success, and the earlier you fail, the better. Start testing your ideas as early as possible.
“Open yourself to failures and be willing to accept the risks.”
Patrick Zulueta
Patrick Zulueta is a country pioneer for launching and managing technology brands. He’s helped Cashalo, PayMaya (Mai a), and BPI achieve millions of downloads and users, as well as triple-digit revenue growth in the first two years handling each of these brands.
Since then, he has become a Co-founder and Director for Growth at apper.ph, a tech company that helps businesses adopt new technology and innovation. Their clientele includes some of the country’s top digital companies.
He has over 13 years of experience in marketing strategy, branding, business development, and marketing communications. And Patrick’s mission is to continually empower the underserved via digital transformation.
Patrick’s worst investment was not investing in himself early on in his career. Many tech co-founders in Southeast Asia, Silicon Valley, and the greater regions of Europe typically experience success even in the 20s. But Patrick received his success in his early 30s. This is because he didn’t invest in the right mentorship, the right skill set, or trying out a tech startup earlier. He started doing these things when he was already 30.
Take one idea, whether it’s a good one or a bad one, as long as you strongly believe in it and it’s something that you’re passionate about, go for it.
Patrick’s number one goal for the next 12 months is to continue helping shape the Philippine tech and cloud industry.
“Listen to other people’s learnings and failures in investing so you don’t make the same mistakes. You’ll learn and fail forward sooner.”
Patrick Zulueta
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