Description

On today’s episode, Danielle and Sara discuss all things floral, from Danielle’s start in the industry, to design fees, to Danielle’s new studio in Hopkinsville! Having helped with the floral side of over 1000 weddings, Danielle shares the best practices when it comes to working with your florist to maximize the impact and beauty of your arrangements while fitting into your overall wedding budget. The duo dives deep into changing floral trends, which family members actually need flowers, and how most wedding horror stories start from a single place: miscommunication. Between these topics and a preview of what’s in store for future Not Your Pinterest Wedding shows, this episode is not to be skipped!

Make sure to follow Not Your Pinterest Wedding Podcast on Instagram, where you can ask questions, share stories, and suggest topics for future episodes. You can also check out Danielle’s Floral Design company at RuffledWillow.com, as well as Sara’s gorgeous barn wedding locale at BurdocFarms.com. Thanks for listening!

Episode Highlights:

• How Danielle transitioned from the Banking industry to the Floral industry after the 2008 recession
• Danielle started Ruffled Willow in 2019, but has done floral arrangements for over a thousand weddings 
• How floral trends have changed from compact arrangements to bespoke garden-gathered feel
• Working backwards from what a bride doesn’t like is often easier to help them discover what they do like in floral arrangements
• No matter what your budget is, be upfront about it with your florist, so they can work with you to make your arrangements beautiful
• Danielle takes Sara step-by-step through what goes into creating a floral arrangement
• Industry standard rates for florists and design fees
• Why you should book your florist as early as possible, especially during COVID
• The professional florist community is very tight-knit and always looking to help one another
• Pastel colors are great choices for bridal bouquets to keep the focus on the bride and her dress
•  Don’t ask your florist for “scraps” that you can use on the cake - those usually end up on the floor! Let your florist know you’d like to have matching flowers for the cake and they’ll order accordingly
• Danielle discusses her new studio and workshop in Hopkinsville, and how it is laying the groundwork for a retail space in the future
• People may not realize how much the wedding industry contributes to the local economy
• Send in your questions for an upcoming roundtable discussion, or Q&A episode!
• Most wedding horror stories start with miscommunication
• Wedding planners are almost always worth investing in, DIY weddings can be very tricky to execute at the level you want!

Quotes:

“Styles are ever changing. And it's all based on a personality. So even though that something's in style right now, somebody else can take bits and pieces of different trends and different styles and make them their own which is so great about floral is because you can take a blank space and literally transform it.”

“We definitely try to help guide them into ‘let's look at the big picture’. When you walk into your reception, what do you want to see? What's going to be your vision there?”

“When we go to the wholesaler sometimes to pick up our orders, there will be something like really cool and unique. And I'll be like, ‘I have to have it because that's gonna be awesome in her bouquet.' Most of my clients know