Description

What do you do when your brilliant idea just isn’t getting noticed? In this launch episode of our new “Creative Dilemmas” feature, Claire tackles Nicky’s real-life challenge: she’s poured her heart into designing and patenting the Wedgee Box, a beautiful, shoe-saving solution for travellers but isn’t seeing the sales or engagement she hoped for, especially on social media.

Stuck in that all-too-familiar gap between your vision and your audience’s attention? You’re not alone. Claire steps into “creative agony aunt” mode to help Nicky (and anyone facing the dreaded sound of crickets after a big launch) reframe the problem and unlock fresh creative tactics using one of her go-to creativity tools - SCAMPER.

Highlights:

• Learn why “Wouldn’t it be amazing if...?” is the only question you need when you’re feeling stuck  
• How to balance emotional and rational messaging 
• A breakdown of the SCAMPER framework - seven prompts to generate bold new content and collaboration ideas  
• Practical content tips: From shoe “horror stories” and gripping before/after reels to finding clever partners and reframing your Insta strategy  
• Why sometimes “too perfect” can work against you on social, and what messier, realer posts can do for your brand  
• The importance of playing, experimenting, and showing both the disaster (crushed shoes!) and the solution  
• Easy collab ideas: partnering with wedding planners, flight attendants, influencers, and more to boost your reach  
• How to pitch your product for gifting, bridal parties, or as that next suitcase must-have  
• Why every creative faces the “gap” between effort and traction and why it’s totally normal and fixable.

In this episode, you’ll find lots of actionable advice on getting unstuck and bringing more play and results into your creative work and campaigns.

You can also listen to Episode 7 of the podcast to learn more about the creative tool SCAMPER. 

Got a dilemma you’d like Claire’s help with? Just email her claire@nowgocreate.co.uk to feature in an upcoming episode.

Do you have a bold story or breakthrough you want to share, or a creative challenge you want Claire to discuss next, or a creative dilemma you’d like her to tackle on the show? Email claire@nowgocreate.co.uk.

About Claire Bridges 

Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.

Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. 

She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.

Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.

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