Finding a profitable niche is not hard.
But it needs to be done right, at the right time.
In this episode, I walk you through the process with examples from my own journey and that of my clients.
Episode Links and Mentions:
The blog post where I mention niching
https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/coach-marketing/
Ryan Levesque's Ask Method
https://askmethod.com/
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Prefer to read? Here's the full transcript
Hey, welcome to today's episode. I'm going to talk about niching today and I'm going to share my journey and, you know, the tips that I support my clients with as well, because, you know, niching is not just about finding that special thing that you can do that allows you to charge more later, but also finding that thing that makes you a no brainer in your industry so that you can really grow and scale your business.
Pick the right niche
So how can you make sure that you're picking the right niche? The first thing to do, which is probably a little bit counter-intuitive, is to look inwards, you know, finding your niche is something that you should not look to the competition to the strongest niche you can find is going to be one that your competition hasn't picked. So you need to make sure that it's definitely has a strong overlap with your strengths.
Your experience is your niche
What this means is that your experience, your life experience, not just your work experience is actually your niche. And in fact, this is very common with a lot of coaches and consultants. You know, a lot of coaches especially can find it quite easy to have a look at that motivator, that thing that changed our lives, that made them become a coach and that helped them discover maybe a new part of their life or any part of themselves. And they can actually turn that into something that they offer. For example, my experience is in SEO and building websites and, you know, I used to have my own agency. So, you know, my experience in, in terms of, you know, coding and websites and also writing content is what makes me a little bit different. So a lot of content writers have either a PR or you know, or a writing background.
So they were writers before they actually specifically niche down to blogging. So I came from a little bit of a different background, which of course is going to make me send out. This does not mean that the niche though is going to fit you like a glove. In my case, I had a little bit of a problem. I really wanted to work with coaches because I was so excited about the way I started my business online from scratch. And, you know, when you work within an agency, you tend to take businesses from say point C to point D you don't actually build from scratch. So I was really proud and I was really, I really felt that this was a strength that I had the experience of building a business and international business that was completely started from scratch. So I felt that working with coaches was going to help me really make use of this experience because I had built my own online coaching business, but it didn't fit me like a glove for one particular reason.
My background was technical. And I used to use words that coaches didn't understand. And, you know, this is something that I had to kind of learn to let go of. I had been, I had spent so many years of training, spending a lot of time with programmers and people in marketing. And we don't realize how much of the industry terminology you use without even being aware of it. So this was one of the disadvantages for me, but that didn't mean that it was around the niche.
What have you done that
