A lot of us think that there are two different parts to a launch:
There's the serving side and then there's the selling side.
And the interesting thing is, the entire thing is both, at the exact same time.
Selling is a process that means the entire launch, series, or webinar.
Understand that as you are giving and providing value, you are selling at the same time.
During your entire launch, you are leading your audience toward an informed buying decision.
Resources:
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Mentioned in this episode:
Funnels Cake
Funnels Cake - www.FunnelsCake.com