I’ve seen a lot of nonsense in the online business industry—both during my time in it and well before then. I want to pull back the curtain a bit and show you some of the marketing tactics being used to get you to buy into courses and programs so that you can make better decisions. I also talk about the fear that we’re creating a coaching micro-economy—where we coach future coaches in order to make money to hire more coaches—and the importance of getting outside of your business bubble. This is a conversation many people in this space want to have but they don’t know how it will be received, so I hope it resonates with you.
In this episode, you’ll hear…
- 02:26 - Becoming a better consumer
- 06:32 - The rinse and repeat
- 09:29 - The coaching micro-economy
- 12:36 - Looking outside the coaching industry for advice *
- 19:31 - Niching down vs demographic limitations *
- 28:43 - Looking into the context of metrics and promises
- 34:28 - The manipulating mindset trick
If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!
Click here to find the full show notes and transcript for this episode.
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