In this episode of Over The Hump Podcast, Rachel Cutrer welcomes the Vernon family from V6 Ranch, one of the newest and most exciting Brahman ranches in the industry. The episode delves into the history and origin of V6 Ranch, from their humble beginnings in Northwest Arkansas, focusing initially on hay and poultry, to their bold move to Texas driven by their passion for Brahman cattle. Key highlights include their first venture into showing cattle at Cattleman's Congress, the pivotal role social media has played in their outreach and marketing, and the significance of family teamwork in their journey. Additionally, the Vernons discuss their deep commitment to supporting junior showpersons and outline the importance of transparent communication and accessible information within the industry. The episode underscores their belief in celebrating small victories and the importance of investing in their children's futures, both in farming and beyond.
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