As a salesperson, you need to find the right people to talk to if you want to make progress and successfully complete a sale. But how do you determine your customer’s criteria to choose one proposal over the other?
Steve Gielda, from Ignite Selling, has the answer. During this episode, you will learn how to develop decision criteria, who are decision-makers in sales, and price is not the number one reason people buy from you. The takeaway here is that what is important is constructing information and what you do with it.
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