Measuring the return on investment from your content could be messy. The good news is there is a proven way to do it. Paul talks to Ugi Djuric, founder of Content Horse and Podino, who shares why this approach will bring you better leads than SEO.
In this episode, you will learn why user‑based content is much better than keyword search algorithms, how you get a return on investment from your content, and how you get into those top 0.05% of podcasts.
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