SRAM and RockShox. Chances are you know these names because you’ve seen them on your bike. But SRAM, the parent company for brands like RockShox, Truvativ, Zipp, Quarq, Time and Hammerhead, is much more than a company that builds bike parts; they’re community builders. Find out more about their efforts to build up the cycling community in Colorado Springs and around the world through their SRAM Field Guide program, in this conversation.
Global bike part manufacturing company SRAM began in 1987 and was named after founders Scott King, Stan Ray Day & Sam Patterson. Their Vision Statement is “We believe in the power of bicycles in expanding the potential of cycling. We create manufactured components and inspire cyclists.” The position of SRAM Field Guide was created to provide community representatives to help them fulfill their mission and to make an impact for cycling in the communities where they reside. There are currently 13 of 31 of the SRAM Field Guide positions filled, with opportunities open in the midwest, northeast and across the globe.
Host: Torie Giffin, owner of the Buffalo Lodge Bicycle Resort, ride leader and ambassador for cycling in Colorado Springs
Guests:
Mentioned in This Episode:
Aravaipa Running and Races https://www.aravaiparunning.com/
Ascent Cycling https://www.ascentcycling.net/
Bike to Work Day June 22 https://coloradosprings.gov/bikes/page/annual-biking-events
Buffalo Lodge Bicycle Resort http://bicycleresort.com
Colorado High School Cycling League https://coloradomtb.org/
Colorado Springs Cycling Club https://www.bikesprings.org/
Criterium Bicycles https://www.criterium.com/
Kids on Bikes Colorado Springs https://kidsonbikes.net/
The Pikes Peak APEX 4 Stage MTB Challenge sponsored by RockShox https://www.pikespeakapex.com/
