Description

Note: This episode was recorded when this show was known as Human Internet Theory.

The internet is quickly filling up with AI-generated content, including marketing that uses realistic AI avatars. Avatars, digital humans, can look and sound realistic and not have bad hair like me. In this episode, I explore the complex psychology of trust in the age of AI which gets into some of the hidden costs involved in using avatars and generated content.

I end the episode with three practical ways you can adjust your content in this new era by leaning into your humanity to build trust.

These episodes are recorded as a video. You can find the videos here on YouTube: https://youtube.com/@humaninternettheory

Resources Mentioned:

• Masahiro Mori's original essay on the Uncanny Valley (accepted translation): https://spectrum.ieee.org/the-uncanny-valley
• The 2018 study on the Uncanny Valley: https://pubmed.ncbi.nlm.nih.gov/29704523/
• Elliot Aronson's 1966 study on the Pratfall Effect: https://link.springer.com/article/10.3758/BF03342263
• Social comparison study related to Pratfall effect: https://psycnet.apa.org/record/2010-04558-004
• MarTech article on the AI trust gap: https://martech.org/marketers-turn-to-ai-for-speed-while-consumers-turn-away-in-distrust/
• Paper on deception in computer-mediated communication: https://www.researchgate.net/publication/313859197_Deception_in_computer-mediated_communication
• Human Internet Theory newsletter and free worksheet: https://humaninternettheory.com
• Episode on improv and the self-critic: https://stereoforest.com/episodes/a-3-step-system-for-managing-self-criticism-in-improv/

===

==========================

About and Support

==========================

Written, edited, and hosted by Jen deHaan.

Find this show on YouTube at https://youtube.com/@jdehaan

Website at https://stereoforest.com/lab

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

Contact Jen at https://jendehaan.com

==========================

Support

Your support will help this show continue. Funds will go towards hosting and music licensing for this show and others on StereoForest. This show is produced by an independent HUMAN artist directly affected by the state