In this episode of The Pipelineology Podcast, Gary chats with Rob Felber, President of Felber Public Relations and Marketing, about the intricacies of public relations and trade shows. Rob brings over 32 years of experience working with manufacturers in the B2B sector. They discuss the importance of planning for trade shows, from pre-show preparations to in-show tactics and post-show follow-ups. Rob emphasizes the significance of establishing a theme, leveraging advertising opportunities, and creating engaging booth setups. He also highlights the value of building relationships with trade show media to gain valuable coverage. The conversation provides insights for companies looking to maximize their trade show investment and improve their public relations efforts.
00:00 Introduction and Guest Welcome
00:21 The Importance of Trade Shows
00:59 Rob Felber's Background
02:13 Pre-Show Planning Essentials
08:20 Effective Booth Design and Layout
10:08 Engaging Attendees During the Show
17:48 Staffing and Managing Your Booth
23:39 Internet Tips for Trade Shows
25:10 Maximizing Booth Space and Hospitality Suites
26:58 Post-Show Follow-Up Strategies
27:19 The Importance of Public Relations at Trade Shows
28:09 Effective Post-Show Communication
31:42 Leveraging Social Media and Photos
34:05 Engaging with Trade Show Media
42:23 Resources and Final Thoughts
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