Effective Sales Enablement Strategies with Jen Dunn
In this episode, Gary welcomes Jen Dunn, CEO of Grit Fueled Marketing Consulting. Jen shares her journey from corporate marketing to founding Grit Fueled, where she provides strategic marketing solutions for entrepreneurs. The episode explores the importance of sales enablement, detailing how close collaboration between marketing and sales teams can drive successful outcomes. Jen emphasizes the value of partnering with the sales team to create effective marketing materials and discusses best practices for preparing and conducting successful webinars, including a unique follow-up strategy to maintain momentum post-event. She also offers insights into optimizing LinkedIn profiles for business growth and provides listeners with a downloadable camera-ready checklist for webinars.
00:00 Introduction and Guest Welcome
00:21 Jen Dunn's Background and Grit Fueled Marketing
01:14 Understanding Sales Enablement
04:05 Bridging the Gap Between Sales and Marketing
12:30 Effective Webinars and Events
20:42 Post-Event Strategies and Follow-Up
27:09 How Jen Dunn Can Help Your Business
29:34 Conclusion and Contact Information
Jen's downloadable Camera Ready Checklist: https://www.gritfueled.com/pipelineology
