In this episode of Pitstop, Juspy Cofounder Leonie Lynch shares her experiencing with Amazon Launchpad.
Key moments in this episode:
- 1:30 Getting started with launchpad used to be invite only, but if you're a small seller with less than $5M in revenue, you can apply. It's an easy way to own your Amazon listing, without going through a reseller or distributor.
- 2:30 Keeping track of the Amazon process with a good old fashioned notebook, and the headaches caused by bad ASIN management. If you have the same product in different market places, using different ASIN's can be a big issue.
- 4:30 One of the biggest benefits of being a part of the Launchpad program was the access to premium seller support, especially when something goes wrong, like moving categories.
- 6:00 Amazon has tough requirements in place, but they don't always tell you about them. While relisting a product that was already live, Leonie had to provide just about every piece of evidence you're a real brand imaginable. Including photos of you with the product.
- 7:00 Nothing is a quick fix with Amazon. It took weeks to get their product relisted. Ultimately it's on you to learn Amazon as best as you can, including finding a coach who has done it before. They can help you navigate things like contacting support to reduce your wait times. Always have them send you a transcript.
- 11:00 A+ plus content are additional areas to make your Amazon listing feel like yours. You can use it to bust objections, tell your story, and sell more products.
Pitstop is proudly sponsored by:
Omnisend - ShipBob - Gorgias
Mentioned in this episode:
Triple Whale - Whale Mail
