To paraphrase Oscar Wilde, "the only think worse than being linked to is not being linked to". Being the talk of the town is great for brand exposure, but if others are sending your potential customers to dead links, or tarnishing your good name with low-quality traffic, then you might feel you were better off not being known at all.
Here are Ben's top 5 take-aways for Off-Site SEO
- 1:04 Broken Backlinks. The more backlinks a site has, the higher it will rate among its competitors, so a broken backlink, an old link to content you have moved or changed, can be crippling, because it appears as if you're up and running, but the traffic is at a standstill. Make sure to map your backlinks at least once a year, and redirect any inactive page to more relevant pages or your main page.
- 2:53 Disavow Spammy Domains. Not all web crawlers and traffic are worth having, and automated coupon sites that scrap through the internet for deals will drag you into the content sewers. Map your spammy domain links, gather a list and present it to Google as traffic your want disavowed from your brand
- 4:26 Unlinked Brand Mentions. If someone else is talking about your brand, but doesn't include a link, they may as well not say anything at all. Search for mentions of your site outside your backlink map with a scanner tool once a month, and reach out to ask any sites hosting unlinked mentions to include a simple link to your store.
- 5:37 Easy Link-building With Coupon Sites. Not all coupon sites are spammy, and some can even help you get a much needed extra push. Do some reach into the best coupon sites in your region, and sign up with them to enjoy the benefits of their extended reach.
- 6:19 Leverage Affiliate Marketing. Look at who you are already working with, be it brand partners, influencers, blogs, podcasts etc. Organize the power of friendship with an affiliate program, and get the most out of that good will
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