David McCary, Headless Commerce Expert, joins Lucas Walker to discuss headless commerce platforms.
When should a brand consider headless commerce?
- Looking toward internationalization (Or regionalization)
- Flexibility in how their content is displayed and delivered
- Performance needed to bring store to the next revenue level
- Revenue in the 7 figured approaching 8 figure or higher
Layers of Complexity
- Developers and marketers will mean different things
- Platforms like Shogun Frontend drastically reduce the complexity
- Modular platforms like custom builds or tools built for developers can give more control but add complexity and costs.
Benefits of Headless
- Increased flexibility of content assets, for example different images in different regions
- Increase speed like Nomad Goods.
Tools Mentioned
- Carts: Shopify, Big Commerce
- CMS: Prismic, Contentful
- Headless Platforms: Shogun (sponsor), Nacelle.
Sponsors
Sponsored by Shogun. Like David said, they make it significantly easier to get into Headless Commerce.
Mentioned in this episode:
Triple Whale - Whale Mail
