In the last episode of Pitstop, Lucas detailed how any Shopify or e-commerce store owner can use the hundreds of minor and major Social media Holidays to reignite their brand engagement both during the doldrums of summer and all year 'round by being unexpected, being generous and being recognizably human and playful, before most importantly listening carefully to any and all feedback received from clients and customers.
To aid in those SMH engagement campaigns really landing home and hitting hard, include and adapt these two simple presentation features to your ongoing strategies to deepen customer interaction and personal identification with your brand, products and services.
- Use infographics. Writing a clear and concise explanation, description or suggestion for how, when or why to use a product, or any other information a customer may be interested in knowing (such as question about supply chain sourcing or comparison shopping) can be challenging, considering how many different markets you may be involved in, across multiple languages, cultures and consumer expectations. Infographics however are universal, allowing for easy and effective explanations of even complicated and difficult to use products. What's more, customers respond far better to infographics for purely design reasons, exciting them far more over a product than a written description, no matter what the product may be.
- Accept charitable donations. Customers love to feel involved, and love to feel like they're helping, even if it's while buying a product solely for themselves and their own needs and interests. Placing a donation feature, like a checkout adjacent button to donate a percentage to a worthy cause, not only engages your consumer in willingly spending more (a sense of positive generosity will often result in people returning for further purchases, now that the purse strings have been loosened), it gives your company a sense of standing for something more, standing above the rest, and thus lending your customers who take part in your charity donation drive that same sense of moral superiority and satisfaction. People love to help others not just to help others, but because it makes them feel good, and giving them the chance to hit that pleasure centre of the brain, in connection with your brand, will do more for engagement and brand awareness than any sale.
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