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There are millions of podcasts out there, and a lot of them do interviews. I’m telling you, podcast interviews suck. Before you burn me for saying this, just hear me out. There are four key reasons why I don't like interviews. I'm not saying you should totally stop doing them. But you should be more selective and not do an interview-only kind of show. If you want to build your authority, interviews are not how you want to do it. There's a place for interviews in your strategy, but it cannot be the entire thing. So let's jump into the episode where I break down the four reasons I don't like interviews. I'm also sharing when and how to do interviews if you want to do them.
In this episode:
[3:24] Reason #1: Interviews are a pain to schedule, and it negatively affects your productivity.
[5:01] Reason #2: It's difficult to ask unique questions, and research takes a lot of work.
[6:39] Reason #3: The interview takes the focus away from you. If you want to build your authority, doing an interview is not the way to do it.
[9:12] Reason #4: It’s harder to repurpose content from an interview.
[11:01] These are the only reasons why I do an interview
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