Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.
If you're planning to launch a B2B podcast that actually drives results, this episode is your full blueprint. I walk you through the 6 essential steps to go from an idea to a high-performing podcast that builds your brand, attracts ideal clients, and generates qualified leads. Whether you’re a founder, marketer, or sales leader, this one’s for you.
[00:00] - Introduction – What makes a B2B podcast successful
[01:26] - Step 1: Positioning – Nailing your niche and audience
[06:26] - Step 2: Branding – Titles, artwork, and SEO strategy
[18:10] - Step 3: Guests – Finding, pitching, and booking the right people
[25:08] - Step 4: Recording & Editing – Tools, audio quality, and trailers
[31:52] - Step 5: Distribution – YouTube, Spotify, and maximizing reach
[44:52] - Step 6: Launch – Building buzz, early reviews & social proof
[54:59] - Step 7: Consistency – Why most podcasters fail and how not to
[56:15] - Final Thoughts – Long-term wins and why this matters
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