In a world full of great podcasts, it’s increasingly challenging to stand out and capture the attention of your target audience. But here’s the good news: you don’t need to reinvent the wheel to make your mark in the podcasting universe. Instead, you can take calculated risks, as small as 3%, to position your show differently, breathe new life into your content, and create a unique podcasting experience that keeps your listeners coming back for more.
Before you embark on your podcasting journey, it’s essential to have a deep understanding of your chosen topic. I’m not talking about an expertise of your subject matter; but rather, you must study the competitive landscape. Dive deep into the niche you’re passionate about and identify the gaps in existing content. What are the questions that haven’t been answered? What perspectives haven’t been explored? Your goal is to find your unique angle within your niche.
Successful podcasts offer valuable lessons in positioning and engaging content. Take the time to analyze them. What makes them tick? Is it their format, storytelling, or the way they connect with their audience? This is where you’ll discover patterns you can use as inspiration for your unique approach.
Now, let’s talk about the magic number: 3%. The idea here is to take calculated risks that deviate from the norm by just 3%. This small shift can make a world of difference and set you apart from the crowd.
Here’s how to apply it:
Five weeks ago, I made significant changes to my one-on-one interview, personal finance podcast. In publishing Inspired Money weekly for six years, I always focused on good audio quality, improving my interviewing skills, and landing great guests. In that time, I realized steady organic growth, but it was hard to break out of the very crowded one-on-one interview podcast space. It was time for a makeover, and I wanted to try something bold.
To apply the 3% rule, I decided to:
