In this final episode of The Podcast Rethink, Sadaf Beynon explores why so much of the podcasting advice online doesn’t work — and what actually does when your goal is to build meaningful authority and long-term business growth.
Drawing from conversations with past guests and lessons learned behind the mic, Sadaf covers:
- Why chasing numbers can sabotage genuine success
- The truth about sponsorships and monetisation
- Why social media isn’t the growth engine you think it is
- The three principles that make a podcast truly work: Focus, Consistency, and Connection
- What to measure when you care about real ROI
Takeaway Challenge:
- 🎧 If you’re starting: record three honest solo episodes about something you care about.
- 🎙️ If you’re a few months in: review your last five episodes — did they serve your audience or just fill airtime?
- 📈 If you’re established: trace one client or collaboration back to your podcast. That’s your ROI.
Podcasting might not be the fastest route to success — but it might just be the most meaningful.
Mentioned Guests:
- Matt Edmundson (The eCommerce Podcast)
- Michelle Thames (Social Media Decoded)
- Norm Farrar (Lunch with Norm)
- Scott McInnes (The Inspiring Change Podcast)
Connect with Sadaf:
LinkedIn → https://www.linkedin.com/in/sadafbeynon/
Website → https://www.podjunction.com
