Most podcasters think their biggest challenge is production.
But as Dan Bond has discovered early on… the real challenge is behaviour — both for buyers and listeners.
In this episode, we dig into the early days of Browse Basket Buy, how Dan is using it inside RevLifter, and what his understanding of buyer psychology has taught him about building a podcast that people actually want to stay with.
In This Episode
We explore:
- Why Dan launched Browse Basket Buy
- Early surprises from the first six episodes
- What buyer behaviour can teach us about listener behaviour
- How recency bias shapes podcast consumption
- Whether episodes have “conversion moments”
- Repurposing content without drowning in work
- Why finding guests is harder than production
- How high-profile guests can jumpstart a new podcast
- Why podcasting supports brand, relationships, partnerships and authority
- Why businesses give up too early
- How to think about marketing holistically (not in isolated funnels)
- The long-game mindset every podcaster needs
Key Takeaways
- Behaviour is behaviour. The same psychology behind buying drives listening choices.
- Quality and clarity matter most. Listeners stay when a show educates and entertains.
- Recency bias is real. New episodes get the attention — older ones need intentional surfacing.
- Consistency compounds. Most podcasts fail because businesses expect quick wins.
- Podcasting is a relationship engine. Networking, partnerships, opportunities — it all flows through the conversations.
- Treat marketing holistically. No channel exists in isolation; everything feeds everything else.
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