What if everything you know about marketing is backwards? Mike Konrad spent £70,000 on a waterfall that dropped words from the sky, only to discover the most important lesson of his 33-year business career. After transitioning from "high-tech carnival barker" to trusted industry authority, Mike stopped running adverts entirely - yet his sales kept climbing. In this episode, he reveals how abandoning product pitches, embracing education, and building genuine authority transformed not just his revenue, but the quality of customers who now fight to buy from him.
[00:03:00] The £70,000 waterfall moment that changed everything
[00:06:00] Why Mike stopped advertising but sales kept growing
[00:11:00] The steam engine analogy - how educational content fuels business
[00:16:00] The counterintuitive truth about selling without selling
[00:22:00] Learning from "Yoda" - the mentor who changed his perspective
[00:27:00] Two podcasts, different audiences, same authority-building strategy
[00:42:00] The conscious marketing philosophy that connects emotionally
[00:48:30] How message quality determines customer quality
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