What if the secret to podcasting success isn't about building a massive audience, but about systematically building relationships? Robert Plank has cracked the code to sustainable podcasting with over 1400 episodes under his belt. His counterintuitive approach reveals why podcasters often burn out whilst he keeps going strong. Rather than chasing strangers for interviews, Robert strategically podcasts with people he already knows - customers, affiliates, colleagues - turning each conversation into a relationship-building opportunity that generates real business results. If you've been struggling with podcast consistency or wondering how to make podcasting actually work for your business, Robert's systematic approach will completely shift how you think about the medium.
00:00 The burnout mindset shift that changes everything
01:00 What first drew Robert to podcasting as a networking tool
06:00 How podcasting feeds directly into business growth
10:00 The strategic approach: 41 shows with people he already knew
15:00 Removing podcast overwhelm through visualisation and choice
24:00 The mindset needed to avoid burnout throughout your podcasting journey
31:00 How podcasts actually generate leads and drive revenue
42:00 Advice for founders still on the fence about starting
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