How can a mentorship-driven approach create an orthodontic practice where both staff and patients thrive? Today, Lacie Ellis is joined by Melissa and Katelyn from Horsey Orthodontics to discuss how their leadership fosters a culture of teamwork and patient care. You don’t want to miss Melissa and Katelyn’s insights on digital marketing or the secret of hiring the right talent. Tune in for strategy-driven actionable insights on building efficiency and collaboration in the orthodontics industry.
IN THIS EPISODE:
- (00:00) Introduction
- (01:53) Inspire a positive culture by focusing on leadership and teamwork
- (03:37) Daily morning huddles can enhance collaboration and set daily expectations
- (05:44) Utilizing a clinical manager as your "air traffic control" to improve efficiency and maintain patient flow
- (09:00) A listener's question about the clinical and admin team getting along and how cross-training may help
- (13:56) A listener's question about involving the team members in marketing and events
- (17:02) Patients leave referrals because they are rewarded with giveaways and incentives
- (19:57) Hiring strategies and finding people who fit the team’s culture
- (28:27) Creating a family-like patient experience through personalized care
KEY TAKEAWAYS:
- Fostering a positive culture through leadership. Daily morning huddles can enhance teamwork and patient care in your orthodontic practice.
- Clinical managers are like your practice’s "air traffic control" because they oversee and manage patient flow, which can help improve efficiency in your office each day. Utilizing a templated schedule enhances efficiency and collaboration, resulting in seamless patient flow.
- Internal referrals for hiring, as well as digital marketing strategies such as social media and patient contests, enhance engagement for both patients and staff, thereby bolstering practice success.
RESOURCE LINKS:
People + Practice - Website
Practice Talk Podcast - Free Downloads
KEYWORDS: Orthodontics, Hiring Strategies, Teamwork, Digital, Marketing, Culture, Leadership, Mentorship, Patient Care, Collaboration, Communication, Efficiency, Hiring, Family Experience Orthodontic Practice, Clinical Manager, Admin. Team, Personalized Care, Clinical Manager, Cross-Training, Horsey Orthodontics, Positive Culture, Patient Flow, Patient Referrals, Referral Programs, Marketing, Events, Community Events
