I’ve had the opportunity to be a juror on a few podcasting industry awards this year, and it’s been quite eye-opening. Being in a position to evaluate and weigh in on what makes a good podcast has been an exciting milestone in my career. Today, I dive into the key learnings I've gained from this experience and provide you with insights to help you create a more captivating show.
The Power of a Good Hook
One of the most crucial aspects of podcasting is capturing your audience's attention right from the start. As a judge, I found myself instinctively listening longer to podcasts that hooked me within the first 20 to 40 seconds. It's essential to have a compelling introduction that entices listeners to stay tuned. Think of it as a trailer for your episode, highlighting the value and intrigue that awaits your audience.
Consider the podcast "Diary of a CEO," which excels at creating a captivating hook. By incorporating snippets of quotes and intriguing questions at the beginning, the host piques the listener's curiosity and entices them to stay engaged.
Shorten Your Intros
Gone are the days of long, drawn-out intros with lengthy explanations of who you are and what your show is about. These intros often get skipped by new listeners and fail to serve as effective hooks. Instead, opt for a short and snappy intro that quickly introduces the episode's topic and value.
While pre-roll ads and sponsor acknowledgments are necessary, keep them concise. A brief mention of the sponsor and their value followed by diving straight into the episode content is far more effective in retaining your audience's attention.
Streamline Interview Podcasts
Interview-based podcasts often suffer from excessive small talk and meandering conversations at the beginning. While it's essential to establish a connection with your guest, avoid too much "faff" that doesn't add value to the listener's experience. Get to the point quickly and ask intriguing questions that captivate your audience.
While some podcasts thrive on conversational banter (such as celebrity gossip podcasts), it's crucial to align your approach with your show's purpose and target audience. Keep the focus on delivering valuable content and engaging discussions.
Narration Style Podcasts: Striking the Right Balance
Narration-style podcasts, particularly those in genres like true crime, often rely on a scripted narrative to guide the episode. However, it's important to strike a balance between creating an engaging story and ensuring coherence. Overdoing the narration can lead to a disjointed listening experience, leaving the audience confused about the episode's overall message.
Post-production plays a crucial role in maintaining the flow and clarity of narration-style podcasts. Ensure that the narration supports the episode's content without overshadowing it.
The Power of Audio Quality
As a podcast awards judge, I can't stress enough the importance of audio quality. With the abundance of podcasts available, listeners have come to expect a certain level of audio professionalism. Subpar audio quality, such as relying on laptop microphones or neglecting to invest in a decent microphone, can quickly turn off listeners.
Investing in a good microphone is a minimal barrier to entry for creating high-quality audio. Listeners are more likely to stay engaged and return for future episodes when the audio quality meets their expectations.
Elevating Your Podcasting Journey
The lessons I've learned as a podcast awards judge highlight the importance of creating a captivating podcast. By focusing...
