Sudden-death aversion, the spotlight effect, material vs. experiential consumption, and the important role Vanilla Ice played in his research.
Faculty Page: Thomas D. Gilovich - The Department of Psychology, Cornell
NYTimes Op-Ed: Force Overtime? Or Go For the Win? (Sudden Death Aversion)
Book: Heuristics and Biases: The Psychology of Intuitive Judgment 1st Edition
Book: How We Know What Isn't So: Fallibility of Human Reason in Everyday Life (Amazon link)